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Google如果会退出android市场,太阳从西边起来
How Does Google Make Money From Android?
Android earns revenue by not incurring expenses for being any other Operating System (OS).
In other words: Android earns for not being iOS
Google is, after all, an advertising company (Its major revenue comes from advertising). Which means that displaying advertisements and hitting it to the right target demographic is their primary agenda. Android is your Google data acquirer in a pocket.
How does this work?
Google smartly put up its operating system for free: Which eventually helped cheaper phones to develop as they don’t have to put up with the licensing fee as long as you have the hardware.
Customer base grew until Android had a firm grasp over the market.
Android smartphones have permanent default Google-owned apps like Google search, Google Play, YouTube, Maps etc. The main Android framework is signed in through a Google account too. So you need to have a Google account to use Android.
It is easier to record your behavioural pattern this way. They know a lot more about you — your search pattern, what you have been browsing on your phone, your flight tickets through Gmail, your location and what to advertise in your location. The list is endless.
Also Read: How Giphy Works and Makes Money? Everything you should know.
So why would I say that Android earns money by not being iOS? Because. Google has to pay Apple to be its default search engine. In 2014, Google paid Apple $1bn to be its default search engine. However, for Android, they don’t have to pay a dime. Strategically speaking, iOS is more lucrative than Android is for marketers because Apple users tend to have better purchasing power than Android users, but the number of Android users are way too high to not consider.
How Does Google Make Money From Google Play?
In 2018, Google Play generated gross rev